What is Word Stemming?

Google uses a feature called word stemming that allows all forms of the word - singular,

plural, verb form as well as similar words to be returned for a given search query.

So if someone types in "house plans", not only the pages that are optimized for that phrase

but the pages that contain all variations of that phrase are returned. For example, "house

plan", "house planning", "house planner".

Hope you have some understanding on keywords and you also know how to identify them

and where to use them. The next chapter explains how to optimize metatags for better

results.

SEO

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There are two important metatags:

· Meta description tags

· Meta keyword tags

Some search engines may display the meta description as a part of the search results, but

the meta keyword tags should not appear in search results.

The general consensus among SEO experts is that metatags are dead. Even so, many of

these same experts continue to use metatags in their own sites.

For Google, adding the description metatag does not result in a boost in the Search Engine

Results Pages (SERPs), but the description might be used for the description for your SERP

listings in Google.

Yahoo! says, they use the Keyword Meta Tag when it ranks a page. Hence it makes sense

to add one for Yahoo! and any other minor search engines that still use.