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Showing posts from February, 2018

To-Do List

There are various other tips which can help you to optimize your website for many search engines. · Create logs of pages and each page should however contain a minimum of about 200 visible words of text to maximize relevance with Google. · Create a Sitemap, Help, FAQ, About Us, Link to Us, Copyright, Disclaimer, Privacy Policy pages on mandatory basis. · Create a homepage link to each and every webpage and provide easy navigation through all the pages. · Pay attention to your dynamic page URLs. Google can crawl and index dynamic pages as long as you don't have more than 2 parameters in the URL. · Check your complete site for broken links. Broken links will reduce your other pages rank as well. We have covered almost all major concepts related to Search Engine Optimization. Now you are familiar with most frequently used SEO related terminologies as well. You have learnt how to optimize keywords, title, alt, metatags, anchor, and other text from the...

To-Don't List

· Don't keep hidden text on your webpages. · Don't create alternate image spamming by putting wrong keywords. · Don't use metatags stuffing. · Don't use frames and flash on your site. · Don't exchange your links with black listed sites. · Don't try to fool your site visitors by using misspelled keyword. · Don't send spam emails to thousands of email IDs. · Don't use too much graphics on your site. · Don't create too many doorway pages. · Don't try to create duplicate content of pages. · Don't submit your website many times in a single search engine. · Don't use sub-directory depth more than 1-2. · Don't create too many dynamic pages. Try to convert them into static pages. · Don't bloat your pages with code. · Don't nest your pages.

Inform Google and Other Search Engines

Make sure Google and other search engines understand your mobile configuration. Most important of all, Google must understand your page so that it can rank your website properly. How you inform Google depends on which mobile configuration — responsive web design, dynamic serving, or separate URLs — you have opted for. In case your site has a responsive design , Google’s algorithms can understand it automatically without you having to inform Google. When you have a responsive design, just make sure your viewport is set with the following content: <meta name="viewport" content="width=device-width, initial-scale=1.0"> The viewport decides how your webpage will be displayed on a device. A site with responsive design varies its size based on the size of the device screen. Declare a viewport so that your webpage displays correctly on any device. If your site is dynamically served , make sure you allow Google detect your configuration using...

What is Mobile SEO?

Mobile Search Engine Optimization is the process of designing a website to make it suitable for viewing on mobile devices of different screen sizes and load times. A website is mobile friendly if it has the following attributes: · Its contents are easy to read on a mobile device without having to zoom the screen. · It should be easy to navigate through the site on a small screen. · Most important of all, it should show up in Google search results. The ranking of a website depends heavily on how mobile friendliness it is. Optimize Your Site for Mobile If your site is already optimized for search engines, then it should not be too difficult to optimize it for mobile devices. First, let us understand what it takes to go mobile. We can categorize the steps into three broad categories: 1. Select a Mobile Configuration 2. Inform Google and other Search Engines 3. Avoid Common Mistakes Select a Mobile Configuration There are three different mobile configuratio...

How to Increase Link Popularity?

There are various ways of increasing your website link popularity. You can follow the tips given below, which are easily doable. · Submit your site in popular search engines manually. Do not go for automated submission. · Get your site listed in Open Directory Projects like dmog.org, yahoo.com. Getting listed in these directories gives a boost in link popularity and improve search engine ranking in other search engines. · Provide high quality content so that anyone would naturally link to your site if you are featuring what they want, and that is not available anywhere else. · Leverage your personal relations with other webmasters. Put your site link on their sites. One-way links often count for more than reciprocal links. · Participate in Link Exchange Programs. Find top 20 sites doing the same business and contact them for reciprocal links. Link exchange between unrelated sites might affect the ranking of websites in the search engine. · If you are subs...

Choosing an SEO Expert or Company

It is very difficult to choose a correct SEO expert or SEO company. However the following guidelines can help you in this activity: · Start searching through your friends and business partners. · Post your queries in SEO Forums to get feedback from the community. · Check other sites rank which they already have optimized. · Do not go for SEO companies doing automated submission. · Do not go for SEO companies doing Black Hat tricks. · Do not look for cheap SEO. But take care, high price also does not guarantee high quality. · Take guarantee if possible for a particular rank and any particular search engine. · User SEO Expert or Company name in Google to find more information about them. · Do not go just because of their fancy site and availability of good articles on their site. · Do not get fascinated by the testimonials available on their sites. We cannot list out all the factors here because there may be different situations and different views. You sho...

Why HTML/XHTML Verification is Required?

There are various reasons to verify your website before hosting it over the internet. · Any webpage quality depends on how well you have written your webpage. It should be syntactically correct and should pass all the Quality Gates. · When any search engine does indexing for your webpage content, it might get confused if the HTML tags are not written properly, and much of the webpage content might not be indexed properly. · There might be many HTML tags, which you are using in your webpage but then have been depreciated and many of the search engines do not support them. · Consistency, HTML Code Beauty, Process Compliance are always appreciated by good webmasters. What is W3C Compliance? W3C is the World Wide Web Consortium and since 1994, the W3C has provided the guidelines by which websites and webpages should be structured and created. Here are the links to validate your web pages: · Validate HTML/XHTML File against W3C Standard HTML/XHTML Validator . ...