What is SEO Copywriting?

SEO copywriting is the technique of writing viewable text on a web page in such a way

that it reads well for the surfer, and also targets specific search terms. Its purpose is to

rank highly in the search engines for the targeted search terms.

Along with viewable text, SEO copywriting usually optimizes other on-page elements for

the targeted search terms. These include the Title, Description, Keywords tags, headings,

and alternative text.

The idea behind SEO copywriting is that search engines want genuine content pages and

not additional pages often called "doorway pages" that are created for the sole purpose of

achieving high rankings.