What is On-Page and Off-Page SEO?

Conceptually, there are two ways of optimization:

· On-Page SEO – It includes providing good content, good keywords selection,

putting keywords on correct places, giving appropriate title to every page, etc.

· Off-Page SEO - It includes link building, increasing link popularity by submitting

open directories, search engines, link exchange, etc.

SEO

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SEO techniques are classified into two broad categories:

· White Hat SEO – Techniques that search engines recommend as part of a good

design.

· Black Hat SEO – Techniques that search engines do not approve and attempt to

minimize the effect of. These techniques are also known as spamdexing.