To-Do List

There are various other tips which can help you to optimize your website for many search

engines.

· Create logs of pages and each page should however contain a minimum of about

200 visible words of text to maximize relevance with Google.

· Create a Sitemap, Help, FAQ, About Us, Link to Us, Copyright, Disclaimer, Privacy

Policy pages on mandatory basis.

· Create a homepage link to each and every webpage and provide easy navigation

through all the pages.

· Pay attention to your dynamic page URLs. Google can crawl and index dynamic

pages as long as you don't have more than 2 parameters in the URL.

· Check your complete site for broken links. Broken links will reduce your other pages

rank as well.

We have covered almost all major concepts related to Search Engine Optimization. Now

you are familiar with most frequently used SEO related terminologies as well.

You have learnt how to optimize keywords, title, alt, metatags, anchor, and other text

from the viewpoint of SEO. You also have learnt the importance of having good content in

your website. In the Miscellaneous Techniques chapter, we have suggested you other

important points which will help you optimize your website.

In a nutshell, we can have the following points as the ethical strategies for achieving

optimal ranking in the search engines:

· All pages must conform to W3C standards.

· Keyword density is never abusive.

· Always include: robots.txt, sitemap.xml, and urllist.txt.

· Keywords are prominent in the Title, Metatags, and Headings.

· ALT tags and Title tags are not forgotten.

· Nomenclature is fundamental to being indexed.