File Naming Style

· The filename should preferably be short and descriptive.

· It is always good to use same keywords in a filename as well as in page title.

· Do not use filenames such as service.htm or job.htm as they are generic. Use actual

service name in your file name such as computer-repairing.htm, which is more

specific.

· Do not use more than 3–4 words in file names.

· Separate the keywords with hyphens rather than underscores.

· Try to use 2 keywords if possible.

File Name Example

Listed below are some filenames which would be ideal from the users’ point of view as well

as SEO.

slazenger-brand-balls.html

wimbledon-brand-balls.html

wilson-brand-balls.html

Notice that the keywords are separated by hyphens rather than underscores. Google sees

good filenames as follows:

seo-relevant-filename as seo relevant filename(good)

Filenames with underscores are not a good option.

seo_relevant_filename as seorelevantfilename (not good)

4. SEO ─ Relevant Filenames

SEO

7

File Extension

You should notice that .html, .htm, .php and any other extension do NOTHING for your

visitors, and they are simply a means of offloading some of the work of configuring your

webserver properly onto your visitor’s. In effect, you are asking your site visitors to tell

your webserver HOW to produce the page, not which one?

Many web masters think that it is a good idea to use filename without using extension. It

may help you, but not a whole lot.

URL Sub-Directory Name

From Search Engine Optimization point of view, URL sub-directory name hardly matters.

You can try giving any keyword in any search, and you will not find any sub-directory

name matching with your keywords. But from the user’s point of view, you should keep

an abbreviated sub-directory name.

Guru Mantra

Keep the following points in mind before naming your files:

· Keep the web page filename short, simple, descriptive, and relevant to the page

content.

· Try to use a maximum of 3-4 keywords in your filename, and these keywords

should appear on your web page title as well.

· Separate all keywords with hyphen rather than with underscore.

· Keep your sub-directories name as short as possible.

· Restrict the file size to less than 101K because Google chops almost everything

above that.

SEO

8

The website design and layout gives the first impression about your site. There are sites

which are too fancy and regular net surfers just reach those sites and come out even

without creating a single click.

Search engines are very smart but after all, they are software and not human being, who

can read the content of their interest. If you make your site too complicated, then the

search engine would not be able to parse the content of your site properly, and finally

indexing would not be efficient, which results in a low rank.

The actual page content should have a keyword density of about 10% and should weigh

in at about 200 words - but there are as many opinions about this as there are SEO

experts. Some say, keyword density should be 5% and some say it should be 20%. You

can go with 10% which is good enough.

Here are a few guidelines that you should keep in mind while designing a web page.

· You should have more text content than HTML elements.

· No frames. They are the enemies of search engines, and search engines are

enemies of frames.

· No ads if possible. Because most of the ads use JavaScript which is not advised to

be used.

· No JavaScript. If you need JavaScript, call it from an external file rather than

dumping the code in the HTML file. JavaScript drop-down menus prevent spiders

from crawling beyond your homepage. If you use them, be sure to include text

links at the bottom of the page.

· Do not put anything in the page topic that does not fit perfectly.

· No unnecessary directories. Keep your files as close to the root as possible.

· No fancy stuff (Flash, Splash, Animated Gifs, Rollovers, etc.) unless absolutely

necessary.

A keyword is a term that is used to match with the query a person enters into a search

engine to find specific information. Most people enter search phrases that consist of two

to five words. Such phrases may be called search phrases, keyword phrases, query

phrases, or just keywords. Good keyword phrases are specific and descriptive.

The following concepts related to keywords help in optimizing the keywords on a web

page.