Best Practices for Creating Titles
Here are some best practices you should follow for creating titles
on pages:
· Each page should have a unique title.
· If practical, try to include your Primary Keyword Phrase
in every title of every page.
· Begin the title of your home page with your Primary
Keyword Phrase, followed by
your best Secondary Keyword Phrases.
· Use more specific variations to your Primary Keyword
Phrase on your specific
product, service, or content pages.
· If you must include your company name, put it at the end
of the title.
· Use the best form, plural or singular, for your keywords
based on what WordTracker
says is searched on more often.
· Do not overdo it – do not repeat your keywords more than 2
to 3 times in the title.
· Make sure the <title> tag is the first element in
the <head> section of your page
- this makes it easier for Google to find the page.
Use descriptive anchor text for all your text links. Most search
engines consider anchor
text of incoming links when ranking pages. Here is an example of
anchor:
<a href="otherpage.htm"
title="Anchor Title">Anchor Text</a>
Listed below are some of the important points to note about
anchors:
· The Anchor Title plays a very
important role and is seen by most of the search
engines. The anchor title should have appropriate keywords. Anchor
title helps the
site visitors using a balloon, and displaying written text.
· The Anchor Text is another
important part, which should be selected very carefully
because this text is used not only for search engines but also for
navigation
purpose. You should try to use the best keywords in your anchor
text.
· The otherpage.htm is the link to
another webpage. This link could be to an external
site. Here, you need to ensure that the linked page does exist;
otherwise it is called
a broken link, which gives a bad impression to search engines as
well as to site
visitors.
Another example of an anchor could be as follows:
<a href="otherpage.htm"
title="Anchor Title">
<img src="image.gif"
alt="keywords" />
</a>
In this case, Anchor Text has been
replaced by an image. So, while using an image in
place of an anchor text, it should be checked that you have put alt tag
properly. An image
alt tag should have appropriate keywords.
9. SEO ─ Optimized Anchor
Content basically includes what you see on the site: the text,
graphics, and even links to
other websites. You should not use excessive graphics because they
are not Search Engine
Friendly plus heavy graphics normally put the users out when they
get downloaded,
especially over a slow network.
Thousands of articles, books, and forum entries are available on
how to make your website
search engine friendly, but ultimately, one rule stands above the
rest: Unique, highquality,
unduplicated content is the king.
Superior the quality of your content, the higher the ranking you
achieve, larger the traffic
you gain and greater the popularity of your website. Search
engines prefer good quality
sites in their index and search results.
Relevant, fresh, and timely content is crucial in attracting
visitors to your website. It helps
you both draw traffic from search engines and create audience
loyalty.
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